Director, President & CEO, The Yield Growth Corp. CEO, Urban Juve Provisions Inc.
Penny is Co-Founder, President and CEO of The Yield Growth Corp. and CEO of Urban Juve. A true trailblazer, Penny Green is a serial entrepreneur with over two decades of experience building successful companies. Her experience as an entrepreneur includes online music, international film distribution, mobile payments, blockchain technology, crowdsourcing, renewable energy, pharmaceuticals, e-commerce, law and cannabis.
Recognized on PROFIT Magazine’s W100 list of top Canadian female entrepreneurs, Penny Green is a co-founder and major shareholder of The Yield Growth Corp., Hey Bryan Media Inc. and Antler Retail Inc. Under her leadership as CEO, her law firm, Bacchus Law Corporation, was in the PROFIT 500 Fastest Growing companies in 2015 and 2016 based on revenues. Penny has extensive experience in capital markets and has been involved in over 100 private to public transactions. She was a co-founder and an initial director and officer of Merus Labs Inc., which had revenues of $111 million in fiscal 2016 and was acquired by Norgine B.V. in July 2017 for approximately $342 million.
Penny is recognized as a thought leader and regularly participates as an expert speaker for keynotes and panels on Cannabis, Capital-raising and Fintech, including CryptoHQ, alongside the World Economic Forum in Davos in 2018. Penny has been featured in The National Post, The Globe and Mail, BNN, Chatelaine, Business in Vancouver, Breakfast Television and more. Penny Green is also a published author for Forbes and a member of the invite-only, Forbes Technology Council. In 2018 she spoke at TEDx Vancouver on Cannabis. In 2012, she was the western regional finalist for the RBC Canadian Woman Entrepreneur of the Year award.
Penny has a BA in English Literature from Trent University, a law degree (LLB) from the University of British Columbia and she has completed courses in history, international law, screenwriting, publicity and capital markets at UBC, Simon Fraser University, BCIT, the University of Granada, Spain and Jean Moulin II in Lyon, France. She is a member in good standing of the Law Society of British Columbia and the Washington State Bar Association.
Director, The Yield Growth Corp. Chairman of the Board, Urban Juve Provisions Inc.
Thomas Bond has over 35 years experience partnering with businesses to build and deliver operational and financial infrastructure that supports annual double-digit revenue growth. He has held C-level financial and operational positions with companies engaged in cosmetics, apparel, and construction, including M·A·C Cosmetics, Cover FX Skin Care, and Tridel.
Thomas was with M·A·C Cosmetics from 1993 until its sale to Estee Lauder in 1999. He started as the CFO and took on the COO role in 1994. From 1993 to 1999, annual revenues at M·A·C Cosmetics grew from $12 million to over $300 million. His achievements included building an executive team that could support the growth objectives, opening M·A·C-owned retail stores, diversifying the business geographically by expanding into the U.K., France, Italy and Hong Kong, and mitigating the retailer concentration risk in the U.S. by adding distribution agreements with a number of major department stores. He was personally responsible for leading the discussions with Estee Lauder and negotiating the final sale agreement. After the acquisition, he continued to provide full-time consulting services to M·A·C Cosmetics until 2002. Thomas is a CPA C.A. and holds an MBA from the Rotman School of Business at the University of Toronto.
Vice President Licensing & General Counsel, The Yield Growth Corp.
Amy Frankel has over 15 years of experience working with consumer product companies. In her various roles as in-house counsel, Amy has gained vast experience building, protecting and expanding international brands. Previously, Amy was Co-General Counsel of Aritzia LP (TSX: ATZ) and Associate General Counsel of Skechers USA Inc. (NYSE: SKX). During her time at Skechers, annual revenues increased approximately 50% ($675M to $1.006B) and the share price increased over 300%. During her time at Aritzia, annual revenues increased approximately 100%, from under $400M to $743M. Her expertise includes negotiating inbound and outbound licensing deals, developing intellectual property strategies, and managing international intellectual property portfolios. Amy’s experience also includes corporate governance for private and public US and Canadian companies, as well as a wide breadth of commercial matters, including distribution agreements and technology contracts.
Amy began her career as a business litigator in Los Angeles, appearing before numerous state and federal courts before moving in-house with Skechers. Amy practiced law in California for 10 years prior to moving to Vancouver, BC. In 2008, she was admitted to the Law Society of British Columbia. Amy obtained her Bachelor’s degree from the University of California, Santa Barbara and her Juris Doctorate from the University of California, Hastings. She is licensed in California and British Columbia.
CFO, The Yield Growth Corp.
Rick Huang served as CFO of Hanwei Energy Services corporation (TSX: HE). Rick has also served as CFO of several other publicly traded companies, where he has managed all aspects of finance, banking, compliance, accounting, reporting, internal control, admin, and supporting the board of directors in financial oversight. He also has supervised all aspects of accounting for various subsidiary companies in Canada, China, Russia and Kazakhstan and consolidations under IFRS.
He has worked on investor relations activities, roadshow AGM preparations, and licensing agreements and has led various public equity financing projects raising funds of up to $90 million and leading acquisitions of up to $80 million. Rick has negotiated for international joint ventures, including drafting shareholders’ agreements, establishing international legal entities, and assets transfers. Rick also serves as Chair of the Audit Committee for Datable Technology Corp. (TSXV: TTM) and previously Chair of the Governance Committee and member of the Audit Committee of Poydras Gaming Finance Corp. (TSXV: PYD)
President, Urban Juve Provisions Inc.
Highlights of Sandi Lesueur’s professional experience include the design and launch of several product lines for physicians and celebrities such as dermatologist Dr. Jason Rivers, and Oprah Winfrey’s makeup artist, Derrick Rutledge at OOH Lifestyle. Over her eight-year tenure, she played a role in the meteoric rise of M·A·C Cosmetics, where she helped grow M·A·C Cosmetics from 3 stores to 88 stores across Canada, and developed expertise to recognize and situate innovative brands as future dominant players in the cosmetics business. She was CEO of Riversol Skin Care Solutions Inc., collaborating with Dr. Jason Rivers, Vice President of the Dermatology Association of Canada to develop Riversol Skin Care Inc. and founded the second line Riversol MD. Her health and wellness knowledge — combined with experience in global production, distribution and brand cohesion — will position Urban Juve as a unique force in a lucrative, growing sector in full-spectrum health.
Jeff B. Smith
Chairman of the Advisory Board, The Yield Growth Corp.
Jeff Smith was the Global Chief Transformation Officer at Johnson & Johnson Consumer Companies, the world’s largest and most diversified healthcare company with worldwide sales of US$76 billion in 2017.
In his most recent role as Johnson & Johnson Company Group Chairman for Consumer North America, Jeff delivered strong organic growth, new growth levers such as Beauty Special Ops and the OceanX partnership, and oversaw several important strategic acquisitions including Vogue International LLC, La Lumière, and Neostrata. His division represented more than 42% of global revenue, delivering over US$6.5 billion in annual revenue with mid-single digit growth rates; spent over US$1 billion in marketing investment; delivered consistent market share gains and doubled the regional profitability. Jeff was on the Johnson & Johnson’s Group Operating Committee Executive.
Prior to acting as Chairman of Johnson & Johnson, in 2011 Jeff was appointed President, U.S. Skincare in the newly formed North American region. Jeff had full P&L responsibility for the Baby (JOHNSON’S®, AVEENO®) and Beauty Care divisions (NEUTROGENA®, AVEENO®, CLEAN & CLEAR®, LUBRIDERM® and KORRES® Natural products) within the United States. As President of Johnson & Johnson’s largest business unit, Jeff grew it from the third-largest skincare company to #1 in the U.S. over 3.5 years.
Jeff began his career with Johnson & Johnson Inc. Canada, progressing through a number of sales assignments, becoming Vice President Sales in 1997. Jeff became President U.S. Wound Care, and Worldwide Franchise Vice President, in 1999. In 2003, he was appointed President, Johnson & Johnson Inc., Canada and led the successful integration of Johnson & Johnson Inc., McNeil Consumer Healthcare and Pfizer Consumer Healthcare in 2008. Prior to Johnson & Johnson, he worked for Procter & Gamble in Vancouver, B.C. in various sales management positions. He is deeply committed to the safety and health of consumers, and serves on numerous industry boards, including the Board of Directors of the Personal Care Products Council.
Born and raised in Canada, Jeff holds an MBA from Edwards School of Business, University of Saskatchewan and a BA in Economics, University of Saskatchewan.
Director, The Yield Growth Corp.
Krystal has eight years of venture capital experience as an early stage investor and fundraiser. Krystal is the founder, chief financial officer, and director of KP Capital Inc, a family office that invests in early stage startups, as well as providing corporate advisory services. She has an extensive international network in the cannabis industry which resulted in Urban Juve being included in this year’s pre-Oscar event in Hollywood. She is also a director of Antler Retail Inc., an international retail cannabis chain. Krystal has also championed women’s empowerment and done charitable work and fundraising for the Portland Hotel Society – a downtown eastside women’s shelter that provides recovery services for marginalized and homeless women.
Director, The Yield Growth Corp.
Spiros Margaris, is a Venture Capitalist (founder of Margaris Ventures) and thought leader in the FinTech, InsurTech and AI industries. He holds a Master in Business Administration (MBA) from the University of Toronto’s Rotman School of Management. Spiros is the the first international influencer to achieve ‘The Triple Crown’ ranking - he was ranked the international № 1 FinTech, Blockchain, and Artificial Intelligence (AI) influencer by Onalytica. He regularly appears in the top three positions of established global industry influencer rankings. He is a speaker at international FinTech, and InsurTech conferences and gave a TEDxAcademy Talk. Spiros published an AI white paper, “Machine learning in financial services: Changing the rules of the game,” for the enterprise software vendor SAP.