May 8, 2019 – Vancouver, B.C. – The Yield Growth Corp. (CSE:BOSS) (OTC:BOSQF) (Frankfurt: YG3) and its Urban Juve skincare and wellness subsidiary have successfully established deeper and wider channels to market than expected within months of launching earlier this year.
To date, 109 retail locations are confirmed to define a new hemp-powered movement in skincare. At the same time, the company has successfully launched its new B2B and B2C website at urbanjuve.com.
After several months of exposure and feedback about Urban Juve’s foray products — an acclaimed anti-aging serum, lip balm, body ritual oil and moisturizers — this line of handcrafted Ayurvedic recipes enter the market in health-conscious storefronts across North America, through marketing alliances, technology-forward kiosks and online through its own, Yield Growth-developed, designed and managed website.
“The retail market for unisex, Ayurveda, hemp skin care and wellness products is not only on trend, but it also reflects a new health paradigm,” says Penny Green Yield Growth President and CEO. “At the heart of all of our proprietary recipes is the root of cannabis sativa, a plant which is central to Ayurvedic tradition.”
Urban Juve’s team has harnessed this robust tradition to create three recipe variations: Vitalize, Balance, and Align. Vitalize uses rich essential oils and spices to increase circulation and enrich dry, delicate skin. Balance is meant for sensitive or combination skin types, and utilizes floral, woody oils to cleanse and repair skin cells. Align’s herbs and spices work best for naturally oily skin to enhance its supple youthful glow.
Contracts with retailers now total 109 across the United States and Canada. Most of them will carry all three Urban Juve lines — Align, Vitalize and Balance — that each feature a moisturizer, facial mist, and body ritual oil, for equally accessible skin care experiences for unique types or body bios. The variety of businesses include specialty wellness chains, independent spas, beauty product retailers, physicians and more.
“Our retailer mix reflects the rapid and sincere current interest in hemp derived goods and growing trust in Ayurveda,” says Green. “Our brand comes from a full spectrum understanding of health and wellness with every one of our recipes aiming to achieve the most robust and healthy skin possible. These first-to-market retail partners appreciate our unique offer and are being equipped to share this with their respective customers.
“Though each recipe is distinct to best complement individual skin needs, the final result is always the same: skin with full and healthy life activated by some of the most powerful healing compounds found in nature. Hemp root oil is one key to the process, and a source of rejuvenation for the skin.”
Urban Juve’s naturally sourced and specially formulated skin care solutions are being sold at wellness-oriented storefronts, naturopathic practices, pharmacies and spas across North America as well as online at urbanjuve.com.
About The Yield Growth Corp.
The Yield Growth Corp. intends to disrupt the wellness market, which is a $4.2 Trillion Global Economy according to the Global Wellness Institute, by connecting ancient healing with modern science, and harnessing the power of hemp- and cannabis-infused products. It is a vertically integrated asset company with the leadership, financial position and science-backed formulas to capitalize on the cannabis revolution. The Yield Growth management team has deep experience with global brands including Johnson & Johnson, Procter & Gamble, M·A·C Cosmetics, Skechers, Best Buy, Aritzia, Coca-Cola and Pepsi Corporation. Yield Growth serves mainstream luxury consumers who seek sophisticated wellness products. Its flagship consumer brand, Urban Juve, has aligned with over 70 retail locations to sell its products. Key ingredients in these products include Cannabis Sativa hemp seed oil and hemp root oil, created using Urban Juve’s proprietary, patent-pending extraction technology. Urban Juve has also filed 11 provisional patents in the United States. Through its subsidiaries, Yield Growth is commercializing over 70 wellness and cosmetic products and has multiple revenue streams including licensing, incubation services and product sales.
Investor Relations Contacts:
Penny Green, President & CEO
Kristina Pillon, Investor Relations
The Canadian Securities Exchange has not reviewed, approved or disapproved the content of this news release.
Cautionary Statement Regarding Forward-Looking Statements
This press release includes forward-looking information and statements (collectively, “forward looking statements”) under applicable Canadian securities legislation. Forward-looking statements are necessarily based upon a number of estimates, forecasts, beliefs and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such risks, uncertainties and factors include, but are not limited to: risks related to the development, testing, licensing, intellectual property protection, and sale of, and demand for, Urban Juve and UJ Topicals products, general business, economic, competitive, political and social uncertainties, delay or failure to receive board or regulatory approvals where applicable, and the state of the capital markets. Yield Growth cautions readers not to place undue reliance on forward-looking statements provided by Yield Growth, as such forward-looking statements are not a guarantee of future results or performance and actual results may differ materially. The forward-looking statements contained in this press release are made as of the date of this press release, and Yield Growth expressly disclaims any obligation to update or alter statements containing any forward-looking information, or the factors or assumptions underlying them, whether as a result of new information, future events or otherwise, except as required by law.