August 21, 2019 – Vancouver, B.C. – The Yield Growth Corp. (CSE:BOSS) (OTC:BOSQF) (Frankfurt: YG3) announces that it will launch its hemp skin care line Urban Juve in the United States at the upcoming ipsy Live event to be held at Center 415 in Midtown Manhattan, New York, on October 11th – 13th, 2019.
The inaugural ipsy Live event celebrates beauty influencers, including YouTube, Pinterest, and Instagram tastemakers and features a combination of on-stage performances, workshops, meetups, and networking opportunities, with a focus on video, sharing, and self-expression. Over 4,000 influencers and cosmetic enthusiasts are expected to attend. ipsy Live’s expected audience includes up-and-coming influencers, ipsy mega fans and brands interested in reaching beauty vloggers and bloggers in person. Urban Juve, as a silver sponsor of the event, is anticipating a high level of social media engagement and will be included on multi-branded posts, which have the potential to reach ipsy’s 2.3 million Instagram followers and 5.4 million Facebook followers.
“Attending and sponsoring the ipsy Live event is a key part of our strategy to leverage influencers and gain earned media,” says Krystal Pineo, director and co-founder of Yield Growth. “With the launch of Urban Juve in the United States, our goal is to achieve viral adoption of our products through bold influencer marketing campaigns.”
Urban Juve skin care products are crafted with the highest quality ingredients, including cannabis sativa hemp root oil made with Urban Juve’s patent pending extraction process, hemp seed oil, pure essential oils and botanical extracts. The formulas are inspired by Ayurveda, an ancient mind-body-spirit healing system. Urban Juve uses no artificial ingredients and is cruelty free.
Urban Juve is teaming up with a New York based agency to create an interactive experience at its booth at ipsy Live to educate attendees by giving Ayurvedic-based skin assessments. Urban Juve will engage attendees by offering promotional codes for participating in interactive games at its booth. The timing of this event coincides with the launch of Urban Juve’s Ultra-Hydrating Lip Balm which will be included in gift bags for the 4,000 event attendees. The interactive booth and influencer experience will be replicated throughout North America as Urban Juve unveils its Pop Up and Retail strategy.
Jefferies estimates that the CBD beauty industry will reach US $25 billion within 10 years and that it could account for 10 – 15% of global skincare sales. Jefferies says, “The Global Beauty & Personal Care market neared $465 billion in 2017 and is ripe for disruption from Cannabis-based products.”
About The Yield Growth Corp.
The Yield Growth Corp. develops, manufactures and distributes cannabis and hemp infused product brands Urban Juve and Wright & Well and has a catalogue of over 200 wellness and beauty formulas. It intends to disrupt the international wellness market, which is a $4.2 trillion global economy, according to the Global Wellness Institute, by connecting ancient healing with modern science and technology. Its management team has deep experience with global brands including Johnson & Johnson, Procter & Gamble, M·A·C Cosmetics, Skechers, Best Buy, Aritzia, Coca-Cola and Pepsi Corporation. Yield Growth serves mainstream luxury consumers who seek sophisticated wellness products. Its flagship consumer brand, Urban Juve, has proprietary, patent-pending extraction technology and has 12 patents pending. Yield Growth is building sophisticated international distribution channels and has multiple revenue streams including services, licensing and product sales.
Investor Relations Contacts:
Penny White, President & CEO
Kristina Pillon, Investor Relations
The Canadian Securities Exchange has not reviewed, approved or disapproved the content of this news release.
Cautionary Statement Regarding Forward-Looking Statements
This press release includes forward-looking information and statements (collectively, “forward looking statements”) under applicable Canadian securities legislation. Forward-looking statements are necessarily based upon a number of estimates, forecasts, beliefs and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such risks, uncertainties and factors include, but are not limited to: risks related to the development, testing, licensing, intellectual property protection, and sale of, and demand for, Urban Juve, UJ Topicals, UJ Beverages and UJ Edibles products, general business, economic, competitive, political and social uncertainties, delay or failure to receive board or regulatory approvals where applicable, and the state of the capital markets. Yield Growth cautions readers not to place undue reliance on forward-looking statements provided by Yield Growth, as such forward-looking statements are not a guarantee of future results or performance and actual results may differ materially. The forward-looking statements contained in this press release are made as of the date of this press release, and Yield Growth expressly disclaims any obligation to update or alter statements containing any forward-looking information, or the factors or assumptions underlying them, whether as a result of new information, future events or otherwise, except as required by law.