June 6, 2019 – Vancouver, BC: The Yield Growth Corp. (CSE:BOSS) (OTCQB:BOSQF) (Frankfurt:YG3) is pleased to announce that its wholly owned subsidiary, Urban Juve, will be launching Urban Juve CBD Skin Essentials—a new line of full-spectrum CBD-infused skin care products, in the fall. The new line will be made with certified organic, full-spectrum CBD distillate and Urban Juve’s proprietary hemp root oil to maximize skin renewal.
“We know that skin care brands need to stand out in a crowded marketplace, and Urban Juve does just that,” says Thomas Bond, Director of Yield Growth, and former COO of MAC Cosmetics. “The formulations are beautiful, and with the addition of CBD, we’re meeting the massive demand from wellness-minded consumers.”
The global CBD market represents a huge opportunity for Yield Growth. A recent study by Cowen & Co. projects that this market alone could be worth $16 billion by 2025. This figure is a significant jump from estimated retail sales of CBD products in 2018, which ranged from $600 million to $2 billion.
“Healthy, vibrant, glowing skin is the result of making right skin care choices,” says Bhavna Solecki, Director of Product Development at Urban Juve. “Quality ingredients, thoughtfully formulated, ensure that your skin is nourished, supple and protected from environmental pollutants.” The new Urban Juve CBD products are formulated with the rarest, cleanest, most ethical and most expensive oils in the marketplace—and with the added benefit of organic, full-spectrum CBD distillate and Urban Juve’s proprietary hemp root oil—the new products are unlike anything else on the market.
“We are seeing an incredible demand for CBD skin care products in the marketplace—from a wide range of customers. We’re poised to make significant inroads in this space because we had the foresight to formulate CBD-compatible products from the beginning. Currently, we are working on a catalogue of more than 200 formulations,” says Sandi Lesueur, President of Urban Juve. “We also have the right team in place. We have experience achieving massive growth for international cosmetics companies, so we are well-positioned to be a major force in the CBD skin care market.”
Urban Juve Skin Essentials will launch with two initial products: CBD Face Oil, CBD Facial Serum. The products are planned to launch in the U.S. in the fall of 2019.
About The Yield Growth Corp.
The Yield Growth Corp. is disrupting the $4.2 trillion-dollar global wellness market by harnessing the power of hemp- and cannabis-infused products. The Yield Growth management team has deep experience with global brands including Johnson & Johnson, Procter & Gamble, M·A·C Cosmetics, Skechers, Best Buy, Aritzia, Coca-Cola and Pepsi Corporation. Its consumer brand, Urban Juve, has signed over 110 retail locations to sell its products in North America and is now launching e-commerce sales in China through Wechat. Urban Juve has signed a sales and marketing alliance with the world’s largest online beauty community, ipsy and Urban Juve products will be included in ipsy Glam Bags. Yield’s THC line of Wright & Well products are launching this month in Oregon through an established distributor with a 400 cannabis retail store network.
Through its subsidiaries, Yield Growth has developed over 200 cannabis beauty, wellness, and beverage formulas for commercialization. A key ingredient in many of these products is Urvan Juve’s hemp root oil, created using Urban Juve’s proprietary, patent-pending extraction technology. Yield Growth is in revenue through multiple streams including licensing, services and product sales.
Investor Relations Contacts:
Penny White, President & CEO
Kristina Pillon, Investor Relations
The Canadian Securities Exchange has not reviewed, approved or disapproved the content of this news release.
Cautionary Statement Regarding Forward-Looking Statements
This press release includes forward-looking information and statements (collectively, “forward looking statements”) under applicable Canadian securities legislation. Forward-looking statements are necessarily based upon a number of estimates, forecasts, beliefs and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such risks, uncertainties and factors include, but are not limited to: risks related to the development, testing, licensing, intellectual property protection, and sale of, and demand for, Urban Juve, Wright & Well, UJ Beverages and UJ Edibles products, general business, economic, competitive, political and social uncertainties, delay or failure to receive board or regulatory approvals where applicable, and the state of the capital markets. Yield Growth cautions readers not to place undue reliance on forward-looking statements provided by Yield Growth, as such forward-looking statements are not a guarantee of future results or performance and actual results may differ materially. The forward-looking statements contained in this press release are made as of the date of this press release, and Yield Growth expressly disclaims any obligation to update or alter statements containing any forward-looking information, or the factors or assumptions underlying them, whether as a result of new information, future events or otherwise, except as required by law.