Articles

All News Stories / Articles

The Yield Growth Corp.’s Licensing Partner, Crop Infrastructure Corp., Appointed Greg Douglas and Expanded Nevada Cannabis Acreage

Vancouver, British Columbia--(Newsfile Corp. - August 24, 2018) - Crop Infrastructure Corp. (CSE: CROP) (OTC Pink: CRXPF) has appointed Greg Douglas to the Executive Advisory Board. Greg Douglas, who will have a special focus on CROP's Jamaica operations, formally entered the Cannabis space in 2015 when he joined the Bureau of Standards Jamaica as their Management Information Systems Manager. Shortly after joining the Bureau he was named as the Project Coordinator for a proposed Medical Cannabis Track and Trace Pilot Project, which exposed him to compliance mechanisms used in Colorado, touring...

Read More


Why Speaking Up Is Essential For Business And Personal Growth

Penny Green Community Voice Forbes Technology Council   Award-winning entrepreneur, CEO of The Yield Growth Corp., Co-Founder of Glance Technologies and Seasoned Securities Lawyer. Standing up for what you believe in isn’t always easy, and when you do, the outcome will not always be what you had hoped for or expected. In my experience, 90% of the time it won’t be. This can be discouraging and can push a lot of us to sit back and stay quiet -- because, why bother going for it if most of the time you’re going to be rejected or it won’t work out? One word: respect. Especially in...

Read More


North American Companies Cruising the Caribbean for Sunny Cannabis Growth Opportunities

VANCOUVER – Baystreet.ca – The legal cannabis waves are beginning to hit the shores of the Caribbean, as the region’s nations anticipate a potential economic boom. Buoyed by an already fruitful tourist-driven economy, Caribbean countries such as Jamaica, Barbados, the Bahamas, and Colombia are already making moves towards lifting prohibition to better serve their tourist’s desires. At a recent meeting of the Caribbean Community (CARICOM), the 19-member organization of island nations discussed a new report recommending that all member nations “review marijuana’s current status with...

Read More


Cannabis: A global opportunity of a generation

Recreational cannabis will officially be legal in Canada as of October 17, 2018, according to Prime Minister Justin Trudeau. Investors are racing to cash in on what is going to be a massively innovative and lucrative business – a business that goes beyond simply growing and distributing the cannabis product. Arcview Market Research and BDS Analytics predict that global spending on legal cannabis will hit $57 billion by 2027. One of the Canadian businesses at the forefront of the cannabis-centred industry right now is CROP Infrastructure Corp. CROP focuses on developing branding and...

Read More


A Picture Is Worth A Thousand Words, So A Brand Must Be Meticulously Managed To Maintain Consistency” With Penny Green

“I love the culture in this industry. It’s a feel-good industry and there are so many fantastic people that are not just motivated by profit, but are making a difference in the world. Further, there are so many brilliant, smart people working to drive this industry forward, and it is just amazing to be able to work with such high caliber groups. “ I had the pleasure of interviewing Penny Green, an award-winning serial entrepreneur who is currently President and CEO of The Yield Growth Corp. and its wholly-owned subsidiary, Juve Wellness Inc. Penny also has in-depth...

Read More


YIELD GROWTH’S LICENSING PARTNER CROP COMPLETES RETROFIT AND TENANT STARTS PRODUCTION AT WASHINGTON STATE FACILITY ‘THE PARK’

July 17th, 2018 - VANCOUVER, BRITISH COLUMBIA - CROP Infrastructure Corp. (CSE: CROP) (OTC: CRXPF) (“CROP” or the “Company”) announced today that it has completed the retrofit and upgrades at its ‘The Park’ state-of-the-art facility in Washington State.  Crop’s licensed tenant grower there has now advised that it expects to harvest an initial 350 pounds of high quality cannabis within six weeks and will be at full scale production in September 2018. The Park cannabis greenhouse is 35,000 sqft and sits on approximately nine acres of land.  The facility recently underwent a...

Read More


Cannabis legalization opens up new opportunities for wellness brands

With the passing of Bill C-45 in June 2018, Canada will be the first G7 country to legalize marijuana for recreational use, in October 2018 – making this a very exciting time for the cannabis market and its investors. But the financial and entrepreneurial opportunities go beyond the cannabis product itself. Innovative technology geared towards cannabis-centred companies and marijuana-infused wellness products will also be in high demand, leaving the market wide open for swift growth and Canadian leadership in the international industry. Vancouver-based company The Yield Growth Corp. is...

Read More


The Evolution of the Consumer Buying Process

If you’ve ever seen an episode of Mad Men, you know that during the 1950’s and 1960s, advertising reigned supreme when it came to influence over consumer purchasing choices. In those days, messages flowed one-way only, direct from advertiser to consumer (defined by textbooks as the classic encode-decode model). The advertisers provided information via ads and consumers followed a very linear path that started with exposure and led through to the purchase of goods and services. And although this model is still largely referred to and taught in many business programs, it no longer reflects...

Read More


Lucrative Potential from European Markets

Lucrative Potential from European Markets Too Enticing for Canada’s Cannabis Companies to Resist. Worldwide demand for cannabis, both recreational and medicinal is increasing at a remarkable rate—with researchers Arcview Market Research and BDS Analytics, predicting global spending on legal cannabis to hit $57 billion by 2027. However, while much of the attention is being given to Canada which is about to legalize adult recreational cannabis, Canada’s top cannabis companies are increasingly intrigued with Europe. The number of companies trying their hand at the European market is still...

Read More


Data + Customer Experience

3 Ways Data Can Drive A Great Customer Experience. Customer experience (CX) is essential for company success. This correlation is stronger than ever before due to increased competition and the peaked variety of choice present in the online marketplace. Consumer demands are unwavering and the expectation for companies to integrate a seamless experience into their strategy has become the new norm. Companies such as Netflix, Waze and Pandora are prime examples of companies that understand the importance of customer experience and, they all do it exceptionally well. Customer experience is so...

Read More


The Best Health and Beauty Secret You’ve Never Heard Of

While cannabis is best known for its effects on the body when it is ingested or smoked, it is becoming increasingly recognized for its benefits when used topically. It can be used to provide localized pain relief with a variety of healing properties and can help to protect the skin and maintain its youthfulness A study by PNAS found that cannabidiol (CBD), which is found in the cannabis plant, is in fact a more potent antioxidant than both Vitamin C and Vitamin E, which are both commonly included in skincare products. Antioxidants are recognized for their ability to speed up the healing...

Read More


Why Canada is Set to Lead the Global Cannabis Industry

Just 6 years ago, cannabis became legal in the state of Colorado and yet years before its legalization, it was more widely available than Starbucks in the state. Despite this, the U.S. still has yet to fully legalize the substance, while Canada is well on its way. Canada will be the first of the G20 countries to fully legalize cannabis come summer of this year, creating incredible opportunity for businesses. What was once prohibited is now maturing into a legal, regulated, accepted and hot commodity. And with all provinces undergoing legalization simultaneously, the political support is...

Read More


The Fearless Girl Is Still Standing While The Number Of Women On Boards Falls Flat

March was Women’s History Month, and it’s been a little over a year since the “Fearless Girl” statue was added to Wall Street. Her campaign pushed more than 150 companies to add women to what were previously all-male boards, but there is still a long way to go to reach equality. Less than one in five of the nearly 800 all-male boards in that campaign have since added at least one woman. I've founded and run a number of tech businesses over the years, and I know how it feels to be the only woman in the room. It can impact a person's ability to make their opinion known. Men...

Read More


How Licensing Disruptive Technologies Can Drive Growth

I’ve always loved working on the cutting edge of technology. I started my first business when I was 26 called Bacchus Entertainment Ltd. With that company, I was responsible for signing some of the first online rights for feature films and also participated in the inaugural online streaming of the Cannes Film Festival in 1997. I learned early on through this venture and others that developing multiple diverse avenues for your business to reach new markets can fast-track commercialization and prove the technology more quickly, which helps to generate investment and growth. Licensing your...

Read More


Glance Sidesteps Into Cannabis Market With Mobile Payments

There’s been plenty of movement in the legal marijuana sector, featuring Attorney General Jeff Sessions making announcements that look like a full-on drug war focused on marijuana about to start. Yet companies seem to be carrying on as if those plans will ultimately buckle, exemplified by Glance’s partially-owned subsidiary Cannapay, which recently signed a new deal bringing cash not only to itself, but also to Glance. The agreement between Cannapay, Cannabis Big Data, Cannapay’s Juve Wellness Inc. and Fobisuite Technologies Inc. calls for Cannapay to bring in $4 million worth of...

Read More